ENTRY // ENTRADA 3€
BREAK IN CASE OF EMERGENCY is an exploratory roadmap for independent musicians and labels within the emergent digital environment taking place in Aveiro between 22 May - 3 June. The event is divided into four thematic #tracks, composed by masterclasses, roundtables and practical assignments.
Roundtable The Role of the Press in Today’s Independent Music Scene
with Derek Walmsley (The Wire), Janelle Borg (amplify.link), Mário Lopes (Ípsilon-Público) and Melissa Taylor (Tailored Communication), moderated by Isilda Sanches (Antena3)
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#TRACK 4 - CUTTING THROUGH THE NOISE Release Planning & Distribution
"How can a song to which you've devoted endless time, love and hard work actually get the attention it deserves?
Opportunities and pitfalls of digital marketing in music: how to define a strategy, design a PR and marketing plan, explore current tools and technologies and address the press.
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Derek Walmsley (The Wire) Derek Walmsley has been the editor of The Wire magazine since 2015, following developments in independent, DIY, underground and avant garde music around the world. He has also written for the London Review of Books. WWW: https://twitter.com/derekwalmsley WWW:https://www.thewire.co.uk/home/
Melissa Taylor (Tailored Communication) Melissa Taylor has worked in independent music for 25 years – in public relations, as a freelance journalist, for nightclubs, in artist management, consulting, running labels, as an occasional artist and dedicated raver. She is the founder of the independent music communication agency, Tailored Communication, based in Berlin. Tailored has been at the forefront of electronic music and nightlife culture for 15 years – working with labels, artists, events worldwide. She is a board member of the cooperative streaming service Resonate, and a part time ceramicist. WWW: https://tailored-communication.com/contact
Janelle Borg (amplify.link) Janelle Borg is a digital specialist and content writer who specialises in Web3, the music industry and music tech. After getting involved in her native Malta's music industry at the age of 13, she moved to the UK to broaden her horizons and music industry contacts. She now works as a freelancer, and is currently Amplify's editorial lead. She is also the lead guitarist and manager of the post-punk band ĠENN, a co-founder of the multi-disciplinary Liminal Collective, and a coffee enthusiast. WWW: https://amplifyyou.amplify.link/ WWW: https://www.genntheband.com/home
Mário Lopes (Ípsilon-Público) Born in 1977 in Coimbra and living in Lisbon’s suburbs (first) and the city itself (afterwards) for the last 35 years, I’ve written about music in the Portuguese press since finishing a Communication Sciences degree in Faculdade de Ciências Sociais e Humanas – UNL. Starting in 1999 at the then music newspaper Blitz, and then working in the culture section at Diário de Notícias, I’ve had Público and its arts supplement, Ípsilon, as my home since 2005. Since then, I’ve also hosted two radio shows with Portuguese musician Quim Albergaria (Vicious Five, PAUS, Bateu Matou), “Dois Homens e um Disco”, at Vodafone FM (2012-2015) and "O Disco Disse", at Antena 3 (2015-2021), published a book about another passion of mine, football (“A Ganhar ou a Perder: Um Ano de Sporting”, Ed. Paquiderme, 2015), and got back to my teenage years banging the drums, Moe Tucker style, in a band, Os Alás, that managed the feat of having its debut record release performances doubling as farewell concerts. Maybe I’ll get back to that 20 years from now. In the meantime, I’ll keep on writing. WWW: https://www.publico.pt/autor/mario-lopes WWW: https://www.rtp.pt/play/p2016/e589088/o-disco-disse WWW: https://osalas.bandcamp.com/album/oh-la-la
Isilda Sanches (Antena3) Isilda Sanches is a music journalist and radio host. She started writing about music at the end of the 80's and began her radio career soon after, in 1994, at XFM, the now mythical radio station. It introduced Portuguese listeners to contemporary dance music and its influence was felt well beyond the 3 years it lasted. Since then Isilda has continued writing in newspapers and magazines and hosting radio shows. She coordinated Radio Oxigenio for 16 years, always very close to everything that happened both nationally and internationally in the electronic/dance/hip hop scene with all its nuances. In 2015 she joined national radio Antena 3. She's on the air from Monday to Thursday with Pontos de Luz (9 to 10 p.m), a show with new and old music, guests, and special features on cinema, experimental and socially conscious music. She also hosts Muitos Mundos (Many Worlds), on Antena 3 Friday to Saturday nights (00 to 02 am), and À Volta do Groove, a Disco/Boogie show, every Saturday night (11 pm, Antena 1). She is also interested in science related subjects and has a daily mini podcast called Fricção Cientifica (Science Friction).
WWW:https://www.rtp.pt/play/p10656/pontos-de-luz
WWW: https://www.rtp.pt/play/p2017/e686921/muitos-mundos
WWW: https://www.rtp.pt/play/p9836/e686456/a-volta-do-groove
