MIL TALKS | The Art of Programming

What are the main criteria for booking an artist for a festival? What are the possible scenarios? What problems and approaches can we anticipate? From sales to social media interaction and press coverage, which are the most relevant audience indicators? How does the relationship between the music programmer and the other professionals of the sector affect their work? These and other questions will be debated by a group of European programmers who will meet to talk about their work and share their vision about the main challenges of the art of music programming.

Moderator:

ISILDA SANCHES (PT)
Journalist and radio host, Antena 3 (Portugal)

Isilda is a music journalist and a radio host. She wrote for several Portuguese newspapers, mostly about music. She started working on the radio in the mid 90's, and in 1999, she founded Radio Oxigenio. In 2015, Isilda joined Antena 3, Portugal's state radio channel dedicated to pop culture.

Confirmed Participants:

FRUZSINA SZEP (DE/HU)
Festival Director, Lollapalooza Berlin / Board member, Yourope - European Festival Association

Fruzsina is festival director for Lollapalooza Berlin and board member of Yourope, the European Festival Association. She was the program & artistic director of Sziget (HU) and was the funding director of the Hungarian Music Export Office and the Hungarian Cultural Institute in Brussels. She initiated CEETEP, the Central-Eastern European Talent Exchange Program that is part of ETEP, the European Talent Exhange Program.


AZILIZ BENECH (FR)
Mama Event, Paris

After two editions at Europavox festival (Clermont-Ferrand – France) dealing with music industry in Europe, Aziliz Benech has been working for over three years for MaMA Event in Paris, with a focus on international relations and exchanges, seminars and BtoB meetings.


VANESSA CARETA (PT)
Booker and Music Programmer, Música no Coração (Portugal)

Vanessa Careta is a booker, music programmer and talent buyer for Música no Coração, a company that promotes festivals throughout Portugal. These include boutique events, like Vodafone Mexefest and Caixa Alfama and Ribeira, to the larger dimension summer festivals Super Bock Super Rock and MEO Sudoeste.


STEVE ZAPP (UK)
Agent, ITB – International Talent Booking

Steve Zapp started booking bands in 1991. He booked tours while working in management in the late 90s, then started his own booking agency Reactor Live, before joining his first major agency Primary Talent. He is now a senior agent at ITB, representing artists including Editors, Biffy Clyro, Courteeners, and Rival Sons.